LeaveHQ, 22/01/2016  

If we are going to win this referendum then we cannot lose the intellectual battle. We can pipe out pleasing memes until the cows come home, and eurosceptics will obligingly retweet them, but it has no no real effect. All they do is clog up the internet with contradiction. They muddy the waters and dilute the message. What we need is a coherent message with convincing content. Something thus far the popular campaigns have been failed to provide.

This site is in part an attempt to remedy that, but what we need is more independent bloggers, each with their own distinct identity, free to write on matters as they see them, writing to their own respective audiences. We need distinctive voices adding a counterweight to the white noise.

In this we are willing to train and assist anyone who wants to contribute. We do not expect or ask you to be echo chambers, though what we do need is bloggers who subscribe to a set of core arguments and guidelines.

We have made the case that the Brexit plan we produced throws up certain political realities that shape the case for withdrawal. For instance, Brexit will not necessarily mean substantially smaller budget contributions, may not in the short to medium term bring about an end to freedom of movement, and pragmatism demands we make regulatory compromises in order to remain part of the single market.

We assume that you will have read Flexcit or are at the very least aware of the thesis. That should inform the basis of our arguments. The message is important because we are entering a crowded marketplace. All the bases are covered for the usual lurid eurosceptic tropes. There is no value in replicating that which does not reach new ears. We have to be counter to the usual eurosceptic output. What we are after is new angles and innovative content.

It must be said that this is no small undertaking. We are after fully dedicated people and preferably people we don't have to babysit. If you make the grade then we will expect that you in turn will recruit your own cell of bloggers. If that sounds elitist, it's because it is. We should be unashamedly elitist. We don't don't want libertarian ranters or europhobes. The "love Europe, hate the EU" nonsense is no use to us. We don't hate the EU, we just want out of it.

We also need to start acting now. A well established blog with a large web footprint will appear in Google results immediately. Those starting up at the last minute will struggle to get any meaningful hits. It is more a matter of establishing a blog for the final three months of the campaign.

Don't be put off by the low numbers of hits. Populist material will generate hits, but we'd rather reach the right ears than be talking to the same old crowd. If we coordinate our efforts then we can help you build your own online constituency.

Very few people can spare the time or energy to produce original content every day or even once a week. Twitter means you don't have to if we have an active team who will retweet each other. In that regard we have to rise above the narcissism of small differences. We don't have to agree with each other so long as we are working to broadly the same principles.

That said, a blog must be seen to be active so there is certainly no harm in reproducing each others material. You should be looking to build a twitter audience of at least a thousand followers. This takes time and a burst of concentrated effort. It doesn't happen quickly and it's not very rewarding work. It has taken six months of concerted effort to build two accounts each with a thousand followers.

However, if we are all retweeting each other, then the original tweet gets weighted by the Twitter engine and is more likely to appear in the top news section on the hash-tag. What matters is the multiplier effect. In that regard, your accounts will grow faster in that we will be promoting them.

Numbers are only a guide though. They are not a measure of productivity. The number of hits you get or the number of followers you have is not paramount. It's a useful target to aim for, but ultimately this operation is about targeted campaigning. Identifying those in your cohort who can be convinced or recruited matters more. You yourself may not have reach but if you can recruit for us then that is even better. It may be that you know some eurosceptics who can be reasoned with in order to moderate their output, which is valuable in itself.

The core mission is to win the intellectual battle. We must influence the influential and we must build a credible case with a viable alternative. The final battle will not be us versus the Remain campaign. It will be an estimation as to whether the alternative we present is better than Cameron's reforms. We have to make voters a better offer.

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